Friday, 11 September 2015

A2 Media Music Video Practice Activity - Evaluation

Evaluation of Music Video Practice Activity

My group and I were instructed to film a piece of footage, with the selected person lip syncing to the chosen song. We chose the track “Happy” by Pharrell, and after filming footage we edited it using Final Cut Pro.

I think that my group was very good at coming up with creative ideas when editing. For example we added a special sparkly transition to accompany the lyric “we can go to space.” The camera work was successful as it ran smoothly and efficiently. In terms of planning, we took our time to analyse the chosen section of lyrics, thinking about what mise-en-scene and type of shots would relate.
I enjoyed the process of this task, but I do think that my group and I could have planned more thoroughly before undertaking this task. This is because we were not always sure of what shots we were going to use and our creativity lacked when it came to our usage of shot types.

Regarding the group work everyone was assigned a role such as working the camera or filming. Every single one of us also contributed ideas so that the piece represented all of us. However, I think that individually, the amount of effort put in was not equal. For example, in the technical area I think that every member of our group should learn to use the editing software, as the minority did not know how to edit: and therefore as a group we were hindered.

 If I could improve, I would put an incredible amount of effort into this task as we were with the people that we may want to work with in the real coursework task. When it came to ideas, the majority of the group was very creative and our ideas were linked to the way we directed. For instance, we thought that the title of the song “Happy” and the lyric “sunshine she’s here…” indicated that we should shoot outside to highlight the environment.


Overall, based on the weaknesses I have identified, I have set myself some specific targets for improvement. Firstly, I would plan my ideas in thorough detail because it is important. Secondly, I would improve the variation and quality of my shots. Finally, I would film much more additional footage so that I can chose from a selection.

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