Evaluation
of Music Video Practice Activity
My group and I were instructed to film a piece of footage,
with the selected person lip syncing to the chosen song. We chose the track
“Happy” by Pharrell, and after filming footage we edited it using Final Cut Pro.
I think that my group was very good at coming up with
creative ideas when editing. For example we added a special sparkly transition
to accompany the lyric “we can go to space.” The camera work was successful as
it ran smoothly and efficiently. In terms of planning, we took our time to
analyse the chosen section of lyrics, thinking about what mise-en-scene and
type of shots would relate.
I enjoyed the process of this task, but I do think that my
group and I could have planned more thoroughly before undertaking this task.
This is because we were not always sure of what shots we were going to use and
our creativity lacked when it came to our usage of shot types.
Regarding the group work everyone was assigned a role such as
working the camera or filming. Every single one of us also contributed ideas so
that the piece represented all of us. However, I think that individually, the
amount of effort put in was not equal. For example, in the technical area I
think that every member of our group should learn to use the editing software,
as the minority did not know how to edit: and therefore as a group we were
hindered.
If I could improve, I
would put an incredible amount of effort into this task as we were with the
people that we may want to work with in the real coursework task. When it came
to ideas, the majority of the group was very creative and our ideas were linked
to the way we directed. For instance, we thought that the title of the song “Happy”
and the lyric “sunshine she’s here…” indicated that we should shoot outside to
highlight the environment.
Overall, based on the weaknesses I have identified, I have
set myself some specific targets for improvement. Firstly, I would plan my
ideas in thorough detail because it is important. Secondly, I would improve the
variation and quality of my shots. Finally, I would film much more additional
footage so that I can chose from a selection.
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